Hebe Hotel

This was a university project to create a niche and bespoke brand for a new themed hotel.

This was a solo project in which I completed the following:

• Conducted the research

• Concepts & ideas

• Branding

• UI

• Mock Ups

1. Research - I looked up inspiration based on my chosen theme. I looked at trends for the time and what other hotels are doing to be unique.

2. Define - I created a persona and mind-mapped my ideas.

3. Branding - I based my branding on the nostalgia of the 00s/90s. Everything is pink, bold and girly. It’s based on TV shows, magazines, media and music of the time.

For a more in-depth look at the process, please review my development work below.

I created the Hebe Hotel, a sleepover and ‘girls night inn’ themed location of your teenage dreams.  Named after the Greek goddess of youth, it is the hottest spot for all the girlies who want to relive the nostalgia of the 90s/00s and feel like a carefree teen again. This project is inspired by 90s/00s music, magazines and pop culture to transport you back in time.