every cloud club

This was a passion project which I created for my final project for my undergaduate degree in Graphic Design and Illustration.

The brief which I made for myself was to create a new and enticing gym brand for a community of like-minded people, who may often feel ostracised by the stereotypical gym environment.

This was a solo project in which I completed the following:

• Created the brief

• Conducted the research

• Concepts & ideas

• Branding

• UI

• Mock Ups

1. Discover - To justify my project, I had to conduct extensive research, including surveys, analysing competitors, and reviewing the statistics related to mental health and exercise.

2. Define - From this, I discovered that 2 in 5 people avoid the gym as they feel self-conscious, and 1 in 10 people say that their mental health is preventing them from joining a gym. This shows that there is a need to create a gym for those who would usually feel out of place there and for those who struggle with their mental health. I aimed to create a gym with a fun, inclusive, and non-judgmental atmosphere so that all can feel welcome. Mental health is a priority, as well as the promotion of body positivity. I created personas for this project based off people who would be seeking a safe space to exercise.

3. Develop - I used. sketchbook to explore multiple different ideas and mindmapped possible names.

4. Deliver - I created a whole new brand for a gym, mock-ups for merchandise, way finding, website and apps.

For a more in-depth look at the process, please review my development work below.

I created an entire brand identity for this project to answer the brief and to fully realise the idea, including an app, website, merchandise, advertising, and the physical site itself.